Synergies & Scale
GROWTH BY ACQUISITION
Just as we work with companies on the benefits of multimedia marketing strategies, we purposefully simultaneously look for merger and/or acquisition opportunities.
1+1 = Infinity
VERTICAL INTEGRATION
Historically, media vertical integration was content-driven newspaper companies aggressively acquiring paper and printing companies to achieve economies of scale as self-sufficient entities.
Today, Amazon's platforms, products and media content vertical integration is a model that can applied to all media companies.
Content Connects Distribution
HORIZONTAL INTEGRATION
People don't watch cable or the Internet. They watch the content that is con it. pany acquired the other to scale content to vertically fuel its existing & emerging distribution platforms like Hulu, its subscription video on demand service.
People don't watch cable or the Internet. They watch the content that's on it.
Don't Miss A Medium
EVERY MEDIUM MATTERS
Estimates from June 2019 say that digital spending will account for 41.8% of total advertising expenditures worldwide in 2019, up from 39% in 2018.
TV has 33.6% share of global advertising spending.
(Goldman Sachs).
A Global Village Of Advertisers
MULTIPLYING MEDIA
Apple's iPhone, iPad, iWatch, AppleTV, have each proven that "the medium is the message."
The market consumption patterns of each medium empowers us to leverage the strength of each medium individually while simultaneously multiplying one by the other. This is what drives real global growth.
GLOBAL MEDIA MARKET
Internet media makes up only just over half of ad spending worldwide.
And Internet media is fuelled by brand media, thereby providing more visibility to each news piece.
Generation Multiplication
MEDIA IS MASSIVE
Every historical medium grows with the next medium to make history. The media industry is the tenth largest industry in the USA.
All The News That
SEARCH ENGINE MARKETING
This leading platform continues to grow driven by the greatest brands from every medium.
All The News That's Fit To Print
NEWSPAPER MARKET
Ad spending in the Newspaper Advertising segment amounts to US$35,422m in 2020.
Ad spending is expected to show an annual growth rate (CAGR 2020-2024) of -5%, resulting in a market volume of US$29,053m by 2024. (Statista)
Powerful Cable News
CONTENT IS KING II
Cable news attracts tens of millions of viewers worldwide. Its content drives YouTube and other leading digital search broadcast platforms.
ONLINE NEWS MARKET
As of May 2018, the most popular news website in the United States was Yahoo News, with an impressive 175 million unique monthly visitors.
Following closely behind was Google News with 150 million monthly visitors, before Huffington Post and CNN with 110 and 95 million unique visitors per month respectively.
SOCIAL NEWS MARKET
One of the main trends within Social Media Advertising is the further monetization of social networks and messenger apps.
The integration of shopping and payment solutions into social networks combined with exact localization will increase user engagement, conversions, and performance of advanced targeting.
Digital to Physical
INTERNET COMMERCE
In 2019, U.S. online retail sales of physical goods amounted to 365.2 billion US dollars and are projected to reach close to 600 billion US dollars in 2024.
Apparel and accessories retail e-commerce in the U.S. is projected to generate 194.4 billion U.S. dollars in revenue by 2024.
WALL COMMERCE
This survey shows the share of mobile device owners in the US who have performed select mobile shopping activities via app in the past month.
During the December 2019 survey, 46% of respondents stated that they had used a mobile retail app to look for more information about a product or a service.